It seems like every time you step into the newsstand, you see longboards. Okay, maybe I'm overstating things. It all started early in the summer with the June 1 issue of ESPN magazine, which featured a 4-page spread on longboarding. In my opinion, the article didn't portray longboarders in the best light, painting us as drug-addled hipsters, who like to augment their chemical-induced high by bombing hills at 40 mph in bare feet. The October issue of the Men's Journal had a much more even handed, albiet shorter, look at longboarding, including a sidebar with reviews of of boards by Sector 9, Gravity, and Rhyn Noll (yeah, I'd never heard of them either).
The most extensive coverage appeared with a 16-page full color insert in the September-October issue of LongBoard Magazine, the longboard surfing magazine. A bit short on text, i.e., information, but it more than makes up for it with some great pictures and ads form many of the top longboard companies. Also featured is a Longboard Skateboard Guide with pictures and brief descriptions of two dozen longboards. Go out and buy this magazine. It'll make you feel like you're sixteen again and just got the new Skateboarder with Tony Alva on the cover--well almost. Figures that it would take a surfing magazine to get longboard skateboarding right.
They mentioned that they would be doing follow-ups in future issues. It might be a good idea to write them a letter, so they remember to do so. Or better yet, suggest that they start a new magazine devoted to longboard skateboarding. Mention that you have lots of disposable income to spend on magazines and their advertiser's products.
Also on the horizon, look for Michael "The Skategeezer" Brooke's book, The Concrete Wave, featuring probably the most in-depth comprehensive look at the history of skateboarding ever published. The book will also examine skateboarding current renaissance brought about by the popularity of longboards.
Lawsuit Endangers G&S Longboards. Elsewhere in skateboarding, World Industries has filed a lawsuit against Acme Skateboards, claiming among other things defamation of their trademark. The details are a bit sketchy, but apparently, Acme used one of World Industries' trademarked characters in a less than flattering manner. This definitely does not bode well for Acme, as World Industries is a larger company and can afford to pour more money into a legal battle than Acme. Currently, Acme is using it's web page to try to raise money to fight the suit.
Now, I know that most longboarders couldn't care less if a giant hole opened in the Earth's crust and swallowed every short board company on the planet, but in this case there may be cause for concern. Acme is the manufacturer of G&S Skateboards, including the classic and longboard varieties of the Fibreflex.
Longboard E-mail List Created Rich of Souled Carve has started a longboard e-mail list. Already the list has over 20 subscribers and the number is growing steadily. If you want to join, drop Rich a line at email@example.com.
Nose Wheelie, except where noted otherwise, was written and created by Chris Sturhann.
Copyright © 1998 Chris Sturhann